today will be zuma’s grand opening in the city. there is no city like new york city and, being in new york city, makes this restaurant’s presence global. zuma has arrived in new york city, and before opening it’s doors, zuma ny has generated a high degree of excitement. i am not a huge fan of restaurant franchises, or any establishment for that matter making a global presence. but globalization has become the way of the world. the concept of a unique establishment in it’s origin city/place is an endangered idea. the idea is to duplicate in as many places as the market will support. globalization. globalization serves a purpose by producing the familiar everywhere so that anywhere becomes just like ‘home’. anywhere feels like somewhere. global presence offers the comfort of the familiar. welcome globalization, if just for the sake of the comfort of the familiar. although uniqueness has innumerable merits, the familiar can be comforting for thebestdressup now!