The sweetest honey
Is loathsome in his own deliciousness
And in the taste confounds the appetite.
~ William Shakespeare (1564-1616) ‘Romeo and Juliet’
i can’t leave london without stopping by 181 picadilly, Fortnum & Mason‘s address for over 300 years, as i must replenish my honey appetite. on the ground floor of Fortnum & Mason, amidst an extensive selection of the sweetest honeys, my apetite is confounded. honey is a luvMUST, and Fortnum & Mason‘s honey is a luvFAB. since 2008, at this proper address, six floors above on the rooftop, resides a colony of bees…Fortnum’s Bees. this honey has become a luvMUST for my palate. jonathan miller, Fortnum & Mason‘s sweet grocery buyer, wanted honey that came from the picadilly address. he not only pulled it off, but he designed four classical architectural beehives for Fortnum’s Bees. posh dwellings indeed. i was told that local pollen is an excellent combatant of hay fever, and Fortnum’s Bees collect their nectar from about a 3 mile radius, which covers buckingham palace, green park, hyde park, st. james park, and private gardens. this adds to its superior quality, optimum flavour and health benefits. if you want to confound your appetite with a jar of honey from Fortnum & Mason, you literally need to make a beeline, as production is limited. the sweetest honey will be available this october, and you may make the beeline to order online or just pick up a jar at 181 picadilly, if you do find it on the shelf. this jewel of the crown, Fortnum’s Bees‘ honey, is the sweetest honey for thebestdressup now!
Fortnum’s Bees, the sweetest of honey, confounds the appetite for thebestdressup now!